There is a number stitched into the waistband of almost every legging you have ever loved.
Not the size. The markup.
Somewhere between the mill and the mirror, a pair of leggings picks up a story it did not earn — a campaign, a stadium, an ambassador, a flagship on a street where rent costs more than the fabric ever will. By the time it reaches you, it costs what a week of groceries costs. And the strange part is that you pay it, because the alternative feels like settling. Because the cheap pair pills after four washes, goes sheer in the squat, rolls at the waist, and reminds you every twenty minutes that you bought the cheap pair.
By Shybani began with a quiet refusal of that trade.
We started with the make. The knit that holds compression without gripping. The seam that disappears under a linen shirt. The waistband that stays where you put it — through a lift, a school run, a long flight, a Tuesday. We built to the standard of the pieces we already owned and quietly loved, and then we kept going until the piece was better than the reference.
Then we did the unglamorous part. We took out the middle. No wholesale margin stacked on wholesale margin. No flagship rent. No campaign that costs more than the first production run. What is left is a price that reflects the garment — not the theatre around it.
It is the woman who does not announce herself and does not need to. Who trains seriously and dresses quietly. Who wants a piece that performs like sportswear and reads like ready-to-wear — bone, greige, espresso, clay — that moves from the mat to the street without an outfit change, and without a logo doing the talking.
Strength that does not shout. Luxury that does not overcharge.
This is By Shybani. Wear it like it's yours, because it is.
Ondoorzichtig bij de squat. Compressie die ondersteunt zonder te knellen. Platte naden onder kleding.
Je betaalt voor het kledingstuk, niet voor de marge eromheen. Geen groothandel stapeling, geen logobelasting.
Een kleurenpalet dat oogt als confectiekleding, niet als sportkleding. Eén stuk, op drie manieren gedragen.
Minder, betere stukken — één keer gekocht, jarenlang gedragen.
