Sustainability at By Shybani is not a collection. It's the buying model.
The most sustainable garment is the one you keep. We design pieces to be bought once and worn for years — compression that holds after a hundred washes, colours that belong to no season, seams that outlast trends. Then we make them in small, allocated runs, so nothing is produced to be discounted and nothing is discounted to be destroyed.
Softcraft™ is 78% recycled nylon. We choose regenerated yarns wherever performance allows — and say so plainly where it doesn't yet.
Allocated production sized to real demand. Unsold stock is re-offered, never destroyed.
Wash-tested to 100+ cycles. Care guidance with every order, repair advice on request.
We publish what we can substantiate — fabric composition, wash-cycle testing, production volumes — and skip the vocabulary we can't. No offset theatre, no vague "conscious" labels.
